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[Research Contribution] Investigating the influence of sustainability marketing approaches on the responsible sustainable consumption behavior of Gen Z with a focus on green products

Why do so many young people say they care about the environment, but when faced with the shelves, they still choose...

UEH and the People’s Committee of Quang Ngai Province Sign a Cooperation Agreement for the 2026–2030 Period, Partnering for Human Resource Development and Innovation

On July 2, 2026, University of Economics Ho Chi Minh City (UEH) and the People’s Committee of Quang Ngai Province o...

2026 Ceremony for the Announcement and Presentation of Professional Title Appointment Decisions

On August 5, 2026, the University of Economics Ho Chi Minh City (UEH) held a ceremony to announce and present decis...

[UEH 50 Years] Awakening Internal Strengths of "Creation – Internationalization": Establishing UEH's Academic Footprint on the Global Education Map

From its early days, carrying the mission of national development through knowledge, UEH has not only trained the c...

Co-Investing

[UEH 50 – Giving] Book a Seat – Send a Thousand Legacies to the Future: Over 2 Billion VND Raised by ONE UEH

In just 20 days, from a single architectural sketch, 518 out of 734 seats in Heritage Hall A.116 were filled by the...

UEH Wellbeing - Flourishing University: Looking Back on the Happy Journey of Nurturing Body, Mind, and Spirit across 4 Diverse Experience Stations at UEH Family Fair 2026

As part of UEH Family Fair 2026: Embracing Wellbeing Home, the Happy Journey brought the UEH family community a ser...

New UEH Publications Alert (Week 5 – July 2026): Interdisciplinary Breakthroughs from Technological Innovation to Sustainable Development

In Week 5 of July 2026, the University of Economics Ho Chi Minh City (UEH) continued to achieve a series of outstan...

[UEH CONFERENCE 50] UEH Hosts the 8th Asian Conference on Business and Economic Studies (ACBES 2026)

On the morning of August 3, 2026, the 8th Asian Conference on Business and Economic Studies (ACBES 2026) officially...

[UEH CONFERENCE 50] ELG 2026 International Conference Recap: Policy Design and Systemic Sustainability

On July 28 and 29, 2026, the College of Economics, Law and Government (CELG), University of Economics Ho Chi Minh C...