[Research Contribution] Optimizing green supply chain with artificial intelligence: promoting sustainable development and increasing the green purchasing trend of young people in Ho Chi Minh City

In recent years, "green" is no longer just a media slogan, but is gradually becoming an important criterion in how businesses produce, operate, and approach consumers. Alongside this, artificial intelligence (AI) has also quietly infiltrated every corner of economic life, from demand forecasting and optimizing transportation to managing complex data. When these two trends converge, a major question arises: can technology truly contribute to promoting green consumption, or is it all just image and promises? From that context, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted research to explore how AI participates in the green supply chain and influences green purchasing decisions among young people in Ho Chi Minh City.