[Research Contribution] What influences UEH students’ attitudes toward the “UEH Zero Waste Campus” project

Every day on campus, waste naturally appears in student life. Plastic cups, styrofoam boxes, and plastic bags are used "wherever they're convenient," all repeating like a habit. When those small choices happen every day, waste is no longer a distant environmental issue, but becomes part of the learning space itself. In that context, the "UEH Zero Waste Campus" project was launched with the goal of not only reducing waste but also changing how students perceive and respond to a zero-waste lifestyle. Based on this reality, a research team from the University of Economics Ho Chi Minh City (UEH) conducted a study to understand the factors influencing students' attitudes toward the project, thereby explaining why some are willing to change while many remain hesitant.