[Contribution Research] The affection of gamification’s factors towards pro-environmental behavior of university students: A future direction for integrating gamification in green campus

As the journey to build a "Green University" doesn't stop at awareness but needs to be nurtured by daily action, the question arises: how can students truly take the initiative to live green? From that concern, a group of students from the University of Economics Ho Chi Minh City (UEH) chose gamification as a new approach to explore the potential of turning environmental knowledge into sustainable behavior for today's young people.