[Contribution Research] Green researcher community building AR-Powered services and business strategies for virtual horizons

As digital technology reshapes how people perceive and interact with the world, augmented reality (AR) is no longer limited to entertainment, but is gradually entering education, commerce, tourism, and business operations. From the question of how to make AR a solution that is both intuitive, practical, and viable in terms of a business model, a team of students from the University of Economics Ho Chi Minh City (UEH) sketched a comprehensive picture of the AR market and opened up a direction for building a highly applicable AR service platform in modern life.