![[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City](uploads/thumb_6a9f825c4de54.png)
In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground" of businesses but gradually become interactive experiences for users. Can "gamification" make green consumption more appealing to the younger generation?
![[UEH 50 Global Partners] UEH Promotes Strategic Partnership with Rennes University (France) in Developing Double Degree Programs and International Academic Networks](uploads/thumb_6aa7731124a45.png)
