[Research Contribution] Analyzing the effect of gamification on learning effectiveness through applications for self-directed learning: Using elements of the ARCS model

Studying today no longer takes place solely in the classroom, but is gradually shifting to self-learning platforms. In that context, gamification elements have been incorporated into learning to make it more engaging. But does "learning while playing" really help students improve their learning effectiveness, or does it just make the experience more enjoyable? To provide convincing answers to these concerns, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "Analyzing the effect of gamification on learning effectiveness through applications for self-directed learning: Using elements of the ARCS model," aiming to clarify the effects of gamification on students' motivation and learning effectiveness in a self-directed learning environment.