[Research Contribution] Factors influencing the green purchasing decisions of students in Ho Chi Minh City

Although environmental awareness is increasingly rising, students' green consumption behavior is still influenced by many underlying factors behind their purchasing decisions. In order to clarify this picture, a group of students from the University of Economics Ho Chi Minh City (UEH) has launched a project titled "Factors influencing the green purchasing decisions of students in Ho Chi Minh City." The research delves into analyzing the real barriers and motivations that are shaping the sustainable consumption trends of today's youth.