[Research Contribution] Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?

In the face of increasingly severe environmental and climate change challenges, the circular economy model has become an inevitable direction for the global fashion industry. This model not only helps reduce waste and pollution but also opens up opportunities for long-term sustainable development in the sector. Against this backdrop, a student research group from the University of Economics Ho Chi Minh City conducted the study “Secondhand versus upcycled: Which is the "greener choice" in the sustainable fashion context?” to analyze the impact of perceived value and perceived risk on purchase intention toward circular fashion in Vietnam, focusing on two types of products: secondhand clothing and creatively upcycled clothing.