[Research Contribution] The impact of personal concerns on students’ ethical consumption behavior toward eco-friendly plastic products in Ho Chi Minh City

Plastic waste is an urgent challenge, yet environmental awareness does not necessarily translate into actual green consumption behavior. In order to find the motivation to bridge this gap, a group of students from the University of Economics Ho Chi Minh City (UEH) conducted a study titled "The impact of personal concerns on students’ ethical consumption behavior toward eco-friendly plastic products in Ho Chi Minh City." Thru the evaluation of environmental, social, and civic concerns, the study clarifies the factors that truly drive young people to make sustainable purchasing decisions.