[Research Contribution] From Traditional Governance to Data Governance: A Direction for Enterprises in Khanh Hoa Province in the Era of Artificial Intelligence

In the era of data and artificial intelligence (AI), the competitive capacity of enterprises is increasingly determined by their ability to exploit data, innovate technologically, and adapt to digital transformation. With the orientation to become a regional hub for the maritime economy, tourism, and data, Khanh Hoa province is facing the imperative to innovate enterprise governance models to align with the digital economy. However, the majority of local enterprises are small and medium-sized enterprises (SMEs), which still face limitations in resources, technological workforce, and capacity to implement digital transformation. At the Business Forum on “Modern Governance based on Big Data, Digital Transformation, and Practical AI Applications to Promote Enterprise Development,” Dr. Thai Kim Phung – University of Economics Ho Chi Minh City (UEH) analyzed the opportunities, challenges, and bottlenecks in the process of governance innovation, while suggesting several orientations to help enterprises in Khanh Hoa province adapt effectively to the data era.