[Research Contribution] From Feedback to Creativity: The Role of Task Adjustment and Prosocial Motivation

In a context where organizations are constantly seeking innovation to enhance operational efficiency and competitive capacity, employee creativity is becoming an increasingly important resource. However, what enables employees not only to complete their work but also to continuously generate new ideas and new solutions for the organization? A study by a research team from the University of Economics Ho Chi Minh City (UEH) shows that the answer lies not only in individual capacity but also in how managers provide feedback to employees. Specifically, the study clarified the role of task adjustment and prosocial motivation in connecting developmental feedback from supervisors with subordinate creativity.