[Research Contribution] Ben Thanh Market Through 6,604 TripAdvisor Reviews: A Data Perspective on International Tourist Experiences

Traditional markets are not merely places of commerce but also cultural spaces where visitors experience the rhythm of local life through cuisine, products, bargaining, and interactions with vendors. In Ho Chi Minh City, Ben Thanh Market is one of the most iconic tourist landmarks, serving as a crossroads where indigenous cultural values meet commercial activities catering to international visitors.