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![[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City](uploads/thumb_6a9f824219863.png)
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Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies not in...
![[UEH 50] Official Launch of 22 Key Activities: Awakening Internal Strength and Shaping Future Strategy](uploads/thumb_6a9f824092942.png)
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22 key activities associated with 8 heritage values, inherited from 50 years of the University of Economics Ho Chi Minh ...
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On March 18, 2026, the UEH College of Business held a Memorandum of Understanding (MOU) signing ceremony with Park Hyatt...
![[UEH 50 Global Partners] UEH Welcomes Delegation from Massey University: Strengthening Strategic Cooperation on the Journey of Global Connection](uploads/thumb_6a9f823da14bc.png)
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As part of the UEH 50 Years - 50 Partners in 5 Continents program, on March 25, 2026, at the 279 Nguyen Tri Phuong campu...
![[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?](uploads/thumb_6a9f823c061b2.png)
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A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consumers to Buy Green Skincare ...
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The University of Economics Ho Chi Minh City (UEH) continues to record a series of notable international publications, r...
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On March 26, 2026, the UEH College of Business organized a series of academic and professional exchange activities and a...
![[UEH 50 Global Partners] School of Accounting, UEH College of Business strengthens international education collaboration with The University of Queensland (Australia)](uploads/thumb_6a9f82377faf4.png)
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As part of the UEH 50 Years - 50 Partners in 5 Continents program, on March 25, 2026, the School of Accounting, UEH Coll...
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The International Research Lab - IRL is a research lab that brings together domestic and international scholars to devel...
