Các chương trình hợp tác phát triển kinh tế xã hội vùng, tư vấn quy hoạch chính sách và đào tạo nguồn nhân lực khu vực công. Regional socio-economic development, policy consulting, and public sector human resource development.
![[Research Contribution] The effect of gamified virtual CSR cocreated on green consumption behavior: Research results of Gen Z in Ho Chi Minh City](uploads/thumb_6a9f825c4de54.png)
Co-Research
In the digital age, when corporate social responsibility (CSR) activities are no longer the exclusive "playground" ...
Co-Education
On April 2, 2026, the University of Economics Ho Chi Minh City (UEH) participated in the 2026 Ho Chi Minh City - Or...
Co-Research
On April 2, 2026, the University of Economics Ho Chi Minh City (UEH), in collaboration with the National Economics ...
![[Research Contribution] Investigating the impact of applying gamification in green marketing on customer engagement: A case in Ho Chi Minh City](uploads/thumb_6a9f824219863.png)
Co-Research
Why can young people spend hours on a game, but easily scroll past environmental messages? Perhaps the issue lies n...
![[Research Contribution] What Drives Young Consumers to Buy Green Skincare in Vietnam’s Big Cities?](uploads/thumb_6a9f823c061b2.png)
Co-Research
A study by the University of Economics Ho Chi Minh City on the topic "What Drives Young Consumers to Buy Green Skin...
![[Research Contribution] Psychological Factors Influencing Sustainable Consumption Among Students in Ho Chi Minh City](uploads/thumb_6a9f82307240f.png)
Co-Research
Amid the global ecological crisis, sustainable consumption has become an inevitable solution rather than just a tre...
![[Research Contribution] The effectiveness of emotional appeal technique in green marketing on pro-environmental behavior of university students in Ho Chi Minh City](uploads/thumb_6a9f8225c0994.png)
Co-Research
Amid the ecological crisis, green marketing is not just about showcasing product features but is shifting toward "t...
![[Research Contribution] The effect of climate change on the behavior of buying organic food of consumers and businesses aims to sustainable development: case in Ho Chi Minh City](uploads/thumb_6a9f8223d5b98.png)
Co-Research
Climate change is no longer a distant threat; it has directly reshaped the consumer lens. As the line between perso...
![[Research Contribution] How online consumers in Ho Chi Minh City are going green: The power of green knowledge and social norms](uploads/thumb_6a9f82050da58.png)
Co-Research
In the digital age where every shopping "click" happens in just a few seconds, a seemingly small question is becomi...
